On Saturday, I sent my newsletter in the afternoon instead of early in the morning. I realized people do read MORE when I sent it later in the day. Is the higher open rate due to time of the day? Or title? Or?? I need a controlled environment to do a proper multivariate testing, but
Best engagement for social posts is Tues-Thurs 12-4 and weekends after 12noon... I read this a while ago!