#25 Time of the day for newsletter

On Saturday, I sent my newsletter in the afternoon instead of early in the morning. I realized people do read MORE when I sent it later in the day. Is the higher open rate due to time of the day? Or title? Or??

I need a controlled environment to do a proper multivariate testing, but oops too few samples.

What I am saying is that I no longer following the morning routine! Writing is now an afternoon/sometime in the day routine(?). OK, still one newsletter a day, right?

How are you doing with your ‘routine’?