In order to build a successful company, we need capital, people, and business model. Many of the recent successful companies including Adobe won the ‘business model‘ innovation. Uber and Airbnb didn’t necessarily create a new technology; they had a Business model innovation.
As a Go To Market person, I get a chance to evaluate business models - freemium, trial, route to market, paywall, pricing, etc. Creating a hypothesis and building a business case is definitely one of the most interesting aspects of my job. (Executing and Testing it out is hardest part!)
What part of your job do you like the most?