#74 - Tipping point


Why now?

I just got curious, and I just re-read the summary of Tipping Point by Malcolm Gladwell. Of course not all events should fit into his theory, but I thought it was good to connect what I read and what is happening. Full transparency is that this is just my thought.

What is Tipping point? The magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. In this context, I am referring to #BlackLivesMatter movement around the world right now.

Three rules of Tipping Points are

  • The Law of the Few: it indicates there are a few people (connectors or maven) who spread virus or ideas. In the current circumstance, Social Media is replacing connectors.

  • The Stickiness Factor: the tragedy of George Lloyd is really hard to forget, particularly with video and picture of George and four cops. The fact that there is a 8 min video record of this incidence itself is what makes it different from earlier events.

  • Power of Context: None of tipping points happen overnight. There has been a series of incidents where it leads to this sentiment. I am not sure if shelter-in-place also contributed the surge of protests.

We live in unprecedented time right now. I wonder how I will recall this time when I look back from 10 years, 20 years from now.

Source: http://www.wikisummaries.org/wiki/The_Tipping_Point