#71 - Starbucks seamless experience

Starbucks located only two minutes away from my home opened two weeks ago! This is one of the best things I could ever wished since shelter-in-place. Now I can finally have a coffee break with real coffee, not my Korean instant coffee.

My experience visiting Starbucks after their reopening has been really seamless. I order online and then I visit the store to grab my order. No line. No waiting. No decision making. No paying process in the store. The thing is Starbucks app was always available, but I just didn’t bother to install the app. When it comes to coffee shop, Starbucks was my 3rd or 4th choice, and I already have so many apps on my phone. Why bother? But now Starbucks became my only choice within walking distance. Just to have coffee, I downloaded the app and use it almost every single day!

What is interesting is that they were already offering the seamless experience, yet it took COVID-19 for me to adopt their app O2O(Online to Offline) service. How many great technology and offering died because of missed marketing opportunities or unpredictable external circumstances.